2006

  

 

The purchasing behaviour of the travel consumer 
Silvio Siliprandi, vice president GFK Eurisko 
Veronica Albanese, research manager GFK Eurisko 
Alison Fennah, executive director EIAA (European Interactive Advertising Association) 
Paolo Bertozzi, president TRADELAB

 

 

Tourism product distribution by operators 
Tourist product distribution methods: the role of travel agencies 
Gianni Martino, group co-ordinator HTMS International 
Willie Mueller, president Schmetterling Reisen GMBH & CO. 
Adriano Meloni, managing director Expedia 
Luca Baldisserotto, executive manager Evolution Travel 
Luca Patanè, president Uvet/American Express 
Fabrizio Chianello, managing director Cisalpina 
Ferdinando Dandini de Sylva, president Amavet Finanziaria

 

How much does it cost to distribute the tourism product? 
Carmine Prencipe, managing director Mkt Consulting 
Enrico Bertoldo, marketing manager Amadeus 
Giuseppe Boscoscuro, president ASTOI 
Andrea Giannetti, president ASSOTRAVEL

 

Tourist product distribution methods: from the product to the distributor 
Frederic Naar, owner Naar Tour Operator 
Fabio Cannavale, president Viaggiare 
Sandro Saccoccio, general manager Wokita 
Stefano Pompili, sales manager Veratour

 

Tourism product distribution: how to adapt to a changing world 
Carmine Prencipe, managing director Mkt Consulting 
Giuseppe Boscoscuro, president ASTOI 
Andrea Giannetti, president ASSOTRAVEL 
Enrico Noseda, country manager Skype Italia 
Cesare Ambrosi, project manager Lowcostplanet 
Gianni Martino, group-coordinator HTMS International 
Mario Bevacqua, responsible for Italy UFTAA 
Ivano Zilio, president Network's Team 
Corrado Ruggeri, journalist Corriere della sera

 

Finance supporting hotel development 
Antonio Nitto, president R&D Hospitality 
Giovanni Chiri, Finanza Medio Lungo Termine Direzione Imprese SAN PAOLO IMI 
Luigi De Simone, president GRUPPO LUXMAN 
Fabrizio Limani, business development manager Siemens Italia 
Alan Mantin, director franchise development Europe & Africa Hilton International 
Francesca Zirnstein, vice manager Scenari Immobiliari 
Nicola Costantino, managing director Turisma

 

Golf: development key for Italian tourism supply 
Josep Ejarque, general manager Agenzia de Turismo - Friuli Venezia Giulia 
Luigi D'Angiolella, president Golf Club Castelvolturno 
Fulvio Golob, manager Golf & Turismo 
Gianni Martino, group-coordinator HTMS International 
Fabio Tonello, president Agire 
Piergiorgio Mangialardi, partner Turisma Hospitality Consulting

 

Innovative tools for better advertising: from online catalogues to viral marketing 
Paolo Sala, managing director Pragma 2000 
Alessandra Alari, Acquisition Marketing Manager Italia Opodo 
Vincenzo De Tommaso, Account Executive Digital Pr

 

Communicating Italy: from destination to "system" 
Giorgio Bonifazi, vice president UNICOM 
Angela Marini, owner Open Mind Consulting 
Carlos Hernandez, manager for Milan office - Ufficio Spagnolo del Turismo 
Riccardo Lomardo, communication manager - Regione Piemonte 
Massimo Gottifredi, president Apt - Regione Emilia Romagna

 

Crisis communication: external agents and problems within the tourism sector 
Francesco Ferro, managing director Integra Solutions 
Federica Merlo, communication manager Agenzia Lazio 
Gianni Todini, press office manager Blue Panorama Airlines

 

*The names of speakers follow the order in which they will address the Forum; the company positions mentioned refer to the period in which the Forum takes place.