11:00 am | Ribbon cutting ceremony |
| Hall Sud
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12:00 am –12:30 pm | Opening Conference |
| TBOX, C2 Pavilion
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2:30-3:30 pm | Brand Italy: re-construct to compete |
| TBOX, C2 Pavilion |
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Master Class by Simon Anholt
The topics:
- The perception of brand Italy
- The dangers of its weakening
- The features to strengthen
- The promotion tools
- The strategies in order to face international competition
Participation subject to compulsory registration.
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4:00 pm-6:00 pm | Place branding: rising and falling destinations. How destinations' images change in the eyes of tourists |
| TBOX, C2 Pavilion |
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Keynote by Simon Anholt
The topics:
- Presentation of new Nation Brands Index data
- Analysis of destinations with stronger brands
- Analysis of destinations with weaker brands
- Analysis of destinations with improving brands
Participation subject to compulsory registration
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Saturday, October 17, 2009
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10:00 am–11:00 am | Social accountability of enterprises |
| | TBOX, C2 Pavilion |
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Meeting Walter Giorgio Scott
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11:30am –1:00 pm | Eco-sustainable or eco-opportunist? The costs and returns of being an ethically correct business today
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| TBOX, C2 Pavilion |
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Meeting Silvia Hendriks, executive at TRAVELIFE, the organisation helping 450 European tour operators create sustainable business
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2:00 pm-4:00 pm | Intermediation: who and what it is useful to |
| TBOX, C2 Pavilion |
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The role of travel agents and the relationships between producers and sellers recounted by the most important European distribution groups
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3:00 pm-4:00 pm | Banks and tourism: a relationship to rewrite |
| Ravezzi 1 |
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Invertors and financiers face-to-face in a talk show chaired by Remo Vangelista, director of TTG Italia's journal
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4:15 pm-5:00 pm | Travel industry at the conquest of digital consumers |
| TBOX, C2 Pavilion |
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Social network and mobile revolution according to Tim Gunstone, Managing Director at Eyefortravel
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