Forum Programme
| 11:00 am | Ribbon cutting ceremony | |
| Hall Sud
| ||
| 12:00 am –12:30 pm | Opening Conference | |
| TBOX, C2 Pavilion
| ||
| 2:30-3:30 pm | Brand Italy: re-construct to compete | |
| TBOX, C2 Pavilion | ||
Master Class by Simon Anholt The topics: - The perception of brand Italy - The dangers of its weakening - The features to strengthen - The promotion tools - The strategies in order to face international competition Participation subject to compulsory registration. Soon online modalities and prices | ||
| 4:00 pm-6:00 pm | Place branding: rising and falling destinations. How destinations' images change in the eyes of tourists | |
| TBOX, C2 Pavilion | ||
Keynote by Simon Anholt The topics: - Presentation of new Nation Brands Index data - Analysis of destinations with stronger brands - Analysis of destinations with weaker brands - Analysis of destinations with improving brands Participation subject to compulsory registration. Soon online modalities and prices | ||
Saturday, October 17, 2009 |
||
10:00 am–11:00 am |
Social accountability of enterprises | |
| TBOX, C2 Pavilion | ||
Meeting Walter Giorgio Scott | ||
| 11:30am –1:00 pm |
Eco-sustainable or eco-opportunist? The costs and returns of being an ethically correct business today | |
| TBOX, C2 Pavilion | ||
Meeting Silvia Hendriks, executive at TRAVELIFE, the organisation helping 450 European tour operators create sustainable business | ||
| 2:00 pm-4:00 pm | Intermediation: who and what it is useful to | |
| TBOX, C2 Pavilion | ||
The role of travel agents and the relationships between producers and sellers recounted by the most important European distribution groups | ||
| 3:00 pm-4:00 pm | Banks and tourism: a relationship to rewrite | |
| Ravezzi 1 | ||
Invertors and financiers face-to-face in a talk show chaired by Remo Vangelista, director of TTG Italia's journal | ||
| 4:15 pm-5:00 pm | Travel industry at the conquest of digital consumers | |
| TBOX, C2 Pavilion | ||
Social network and mobile revolution according to Tim Gunstone, Managing Director at Eyefortravel | ||
