The social network misunderstanding

Are we ruining our new favourite pastime?  In other words... is it enough to have a profile and use the trendiest tools to keep abreast of the times?  

It takes a step back…or a leap forward. So far the most apparent result created in our sector by all this talking about social networks is the uncontrolled proliferation of millions of online offers. So many showcases, so many profiles, … but the mentality has not changed and neither have the business models.

And what about the consumer? For the consumer, social networks have become an instrument of blackmail. I didn’t like your service, thus I’ll ruin you on the web. And charges abound…