Who are foreigners travelling to italy? and how do they spend their money?
For years Italy has been one of the most coveted destinations by travellers worldwide. But with an ever increasing international competition and a stronger focus on the quality of services and prices can we still rest on laurels, touristically speaking?
The object of the forum is to present the audience, through qualitative and quantitative data, with an overview of how the Italian tourist product is perceived and sold by foreign markets.
For the first time at TTG Incontri, Global Blue Italia – a company offering financial services in the field of retail transactions between foreign dealers and customers – will be giving a preview presentation of the analysis of foreign visitors to Italy in the last three years, focussing on the most significant long-range markets – already acquired or at the growing stage – for our country: USA, Canada, India, Japan, China, Brazil, Russia, Arab Emirates and Saudi Arabia.
Chairperson of the conference will be Laura Rolle, who will give a semiological interpretation of such data, integrating them with information and cues also drawn from the research and analysis of communication material for the promotion of ‘product Italy’, newspaper articles and editorials connected with the subject.
The analysis by Global Blue will highlight the time spans with the highest concentration/arrivals of tourists and the type of goods most frequently purchased by foreigners. The wide range of Countries that have been taken into consideration will also allow to draw a clear picture of the concentration of tourists in those Italian cities – Milan, Rome, Florence, Venice - that are more important for foreign tourism coming from the Italian markets.
The data will be compared with that regarding the most important competing European tourist destinations – France, Germany, Great Britain – as for long-range demand.
