Event Programme

THURSDAY OCTOBER 6, 2011 FRIDAY OCTOBER 7, 2011 SATURDAY OCTOBER 8, 2011
 
EVENT PROGRAMME
 
Thursday October 6, 2011
 
2.00 pm Opening of TTG Incontri 2011 and start of works 
 
3.00 - 4.00 pm             
                               
   		Opening press conference of the 48th edition of TTG Incontri
Sala Ravezzi 1 - Hall Sud
3.00 - 5.00 pm
 Club marketing: clubs and product clusters as quality and branding strategies
Sala Cesarini - Hall Sud
3.00 - 4.00 pm How to create value through names: naming strategies
Sala Ice - Hall Sud
3.00 - 4.00 pm Marketing for outsiders: effective marketing for family-owned accommodation facilities
Sala Gialla - Hall Sud
3.00 - 4.00 pm Tourism for all: planning and finding resources for accessibility in Local Tourism System
Sala Magalotti - Hall Sud
3.30 - 5.00 pm
 Travel agencies: the price for not changing
Thinking BOX - Pad B2

Presentation of the first TTG Organic Report on the issue of change, aimed at the retail segment of the travel and tourism industry.
3.30 - 5.00 pm Nothing but news. Instructions on how to make tourism hit the front page
Media Arena - Media Village

Tourism promotion explained by information professionals, to give strategic indications aimed at more effective communication.
4.00 - 5.00 pm Accessible tourism: how to welcome customers with disabilities?
Sala Magalotti - Hall Sud
4.00 - 5.00 pm Are you a shark or a dolphin? Instructions to successfully compete in the market facing crises and competitors
Sala Gialla - Hall Sud
4.00 - 5.00 pm E-Commerce: instructions to approach the customer
Sala Ice - Hall Sud
6.30 pm End of works
   
Friday October 7, 2011
 
9.00 am Start of works
 
9.30 - 10.45 am 
 Hyperconnected but absent-minded: how to communicate with today's tourists
Media Arena - Media Village

Focus on promotional and communication activities in today’s tourism and in-depth analysis of tomorrow’s practices to create new occasions for encounter and dialogue with the traveller.
10.00 - 11.00 am PDigital platforms, social media and blogging: purpose-built e-commerce for businesses
Sala Gialla - Hall Sud
 
10.00 - 11.00 am Relationship revenue: creating a return though relationships
SalaCesarini - Hall Sud
 
10.00 am - 12.00 pm The little known issue of travel pricing: the rules to secure controlled returns
SalaIce - Hall Sud
 
10.00 - 11.00 am LDM: or working to deseasonalise accommodation facilities with a good marketing plan
Sala Magalotti - Hall Sud
 
10.30 am - 12.00 pm  Travel agencies: the price for not changing
Thinking Box - Pad B2

The medium of travel agencies facing the future: the international framework.
The evolution of the tourist product’s distribution system in the major world markets. 
11.00 am - 12.00 pm The hotel of the future: managing and promoting one's facility in a 2.0 way
Sala Cesarini - Hall Sud
 
11.00 am - 12.00 pm The management of profitability on the web 2.0 for travel agencies and tour operators
Sala Gialla - Hall Sud
 
11.00 am - 12.00 pm How to attract new customers. SSS: State, Story, Strategy, a small investment for a high return
Sala Magalotti - Hall Sud
 
11.30 am - 1.00 pm

Building the future of Italy
Ravezzi 1, Hall Sud

How to innovate the offer to increase the international markets’ demand. A picture of Destination Italy as seen by foreign operators working with our Country and development prospects for the near future. 

Preview presentation of the figures from the TTG 2011 Buyer Observatory and of the analysis dedicated to the innovation capability of Italian accommodation facilities, by IS.NA.R.T.

 

12.00 - 1.00 pm Globalised signs: are the networks to blame?
Thinking Box - Pad B2

The no-global revolution is now under way. Consumers are showing signs of rebellion against points of sale with no distinguishing signs, furnishing or customer approach. But is the lack of personalisation good or bad?
 
12.30 - 2.30 pm Green Marketing: sustainability as a distinguishing feature for tourism businesses and territories
Sala Cesarini - Hall Sud
 
12.30 - 1.30 pm Developing creative intelligence...in the company! - New ideas for new abilities. LAB 1
Sala Magalotti - Hall Sud
 
12.30 - 1.30 pm Studying trends to update products /FUTURE TRENDS 1 - In-depth analysis of consumption habits of the Young-Adults
Sala Gialla - Hall Sud
 
12.30 - 1.30 pm Selling experiences to the customers through emotions: when marketing is free of charge
SalaIce - Hall Sud
 
1.30 - 2.30 pm Developing creative intelligence...in the company! - Creative problem solving. LAB 2
SalaMagalotti - Hall Sud
 
1.30 - 2.30 pm Studying trends to update products /FUTURE TRENDS 2 - Emerging targets: Teeanarchy, Africa SPA, Anarchic Compendium
Sala Gialla - Hall Sud
 
1.30 - 2.30 pm Selling Tourism: the new sales techniques for commercial operators
Sala Ice - Hall Sud
 
3.00 - 4.30 pm  Travel agencies: the price for not changing
Thinking Box - Pad B2

The travel agency medium facing the future: consumers have changed. Did travel agencies realize it?
A Forum on the Italians’ new purchasing habits and on how the point of sale can help second them: by satisfying their requests and, mostly, retaining them. 
3.00 - 4.00 pm  Six travel agents in one: five different commissions with just one percentage
SalaMagalotti - Hall Sud
 
3.00 - 4.30 pm TPL: the price for being eco-sustainable. The price for being not.
Sala Gardenia - Hall Est

The keyword in PLT is Eco-sustainability. But vehicles are expensive and financing is scanty. 
What is, from this standpoint, the state of the art of urban transports? How to plan transport policies in line with the need for a higher quality of life and with the local administrations’ budgets?

 

3.00 - 4.00 pm Simplifying work and increasing productivity through time and stress management
Sala Gialla - Hall Sud
 
3.00 - 4.00 pm The big Chaos: from fixed to flexible price lists, who gains and who loses
Sala Ice - Hall Sud 
3.00 - 5.00 pm The new “Tourism Code”: how to comply with the provisions of the new law which will regulate tourism in Italy and at the same time operate effectively in the domestic and international markets
SalaCesarini - Hall Sud
 
4.00 - 5.30 pm Technologies at the service of the Tourist Experience Design
Media Arena - Media Village

An in-depth analysis on today’s and tomorrow’s qualifying technologies, to enhance the traveller’s tourist experience and create a competitive advantage.
4.00 - 5.00 pm A journey through sales techniques: how to reach the goal of customer retention
Sala Gialla - Hall Sud 
4.00 - 5.00 pm Sacred Revenue. The believers wonder: " how to sell rooms in an intelligent way"?
Sala Ice - Hall Sud
 
4.00 - 5.00 pm Accessible Tourism: from restraints to opportunities
Sala Magalotti - Hall Sud
 
4.30 - 5.45
 Multisensory technique: how to strengthen one's customer's purchasing experience through senses
Thinking Box - Pad B2

Flavours, scents and colours at the service of the travel agency. New solutions to increase and renew the point of sale’s activity.
   
6.30 pm End of works
Saturday October 8, 2011
 
9.00 am Start of works
 
10.00 - 11.00 am Online and offline integration
Thinking Box - Pad B2

An interactive dialogue with customers. How to reconcile the point of sale with online sales? What measures can be taken to manage sales through the new distribution channels while enhancing the traditional ones?
10.00 - 11.00 am Developing creative intelligence...in the company! - How to set the creativity process in motion. LAB 3
Sala Cesarini - Hall Sud
 
10.00 - 11.00 am Studying trends to update products /FUTURE TRENDS 3 - Emerging targets: the Market of Poverty, Waiting for the barbarians, Injections of fear
Sala Ice - Hall Sud
 
10.00 - 11.00 am Human or Inhuman Resources: from cost centre to invaluable resource
Sala Magalotti - Hall Sud
 
10.00 - 11.00 am The development of the commercial strategy: product determination and promotion
Sala Gialla - Hall Sud
 
11.00 am - 12.30 pm
 Travel agencies: the price for not changing
Thinking Box - Pad B2

The travel agency medium facing the future: the revolution in the point of sale.
No longer a shop, but a means of communication, adding emotion and creating atmospheres and opportunities which can play on the customer’s multisensory perception.
 
11.00 am - 12.30 pm All eyes on...: new models to conquer tourists on the web
Media Arena - Media Village

How many and what are the opportunities available to tourism operators to create web exposure? How to integrate social media and online advertising? A comparison between two worlds, very close to one another, and the rules for their advantageous and profitable co-existence.
11.00 am - 12.30 pm

The evolution of co-marketing strategies to re-launch public local transport
Sala Gardenia - Hall Est

Thanks to an increasingly comprehensive offer, a widened transport network and higher quality standards, the PLT is an opportunity for the development of a territory, with positive effects on economy and the quality of life. But what are the new marketing levers and strategies to attract new passengers?

Successful case histories and ideas

11.00 am - 12.00 pm Developing creative intelligence...in the company! - Techniques to improve teamwork. LAB 4
Sala Cesarini - Hall Sud
 
11.00 am - 12.00 pm Studying trends to update products /FUTURE TRENDS 4-Emerging targets: Long Generation, Fairness, Infinity Challenge
Sala Ice - Hall Sud
 
11.00 am - 12.00 pm Network Marketing: the new way of conceiving the tourism business
Sala Magalotti - Hall Sud
 
11.00 am - 12.00 pm What do I do now? How to start an accommodation facility oriented to the new way of doing tourism
Sala Gialla - Hall Sud
 
 

 

12.30 - 2.00 pm Seminar - workshop: "Re-Life: ideas and tools for the creative restoration of the agency's furnishings
Thinking Box - Pad B2

A practical workshop, aimed at travel agencies managers who wish to improve, though few but fundamental steps, the perception and the use of their space. 
Practical examples to show how small changes in quantity can turn into quick and astonishing changes in quality.
12.30 - 1.30 pm We are what we communicate: instructions for a consistent corporate communication project
Sala Cesarini - Hall Sud
 
12.30 - 1.30 pm Web News: how to be always updated on one's competitors, on the web scenario and on one's online reputation
Sala Gialla - Hall Sud
 
12.30 - 2.30 pm Beyond the creative divide: how to innovate processes, products and services putting into practice creative abilities
Sala Ice - Hall Sud
 
12.30 - 1.30 pm The avatar who works for you: how to turn social network activities into profitable contacts
Sala Magalotti - Hall Sud
 
1.30 - 2.30 pm Foursquare & Co.: the geo-social networks. Introduction to their use and possible application in tourism
Sala Gialla - Hall Sud
 
1.30 - 2.30 pm Social Media Marketing: which tools to choose and how to make them profitable
Sala Magalotti - Hall Sud
 
2.00 - 3.30 pm TTG FORUM Travel agencies: the difficulty of being innovative with a standard product
Thinking Box - Pad B2

Looking for the flexible product: how can a change in the offer affect the change of the point of sale.
 
6.30 pm End of works and closing of TTG Incontri 2011