SIMON ANHOLT: NOBEL COLLOQUIA PRIZE FOR ECONOMICS LEADERSHIP

The destination branding guru, speaker at the TTG Incontri 2009 edition, was awarded with this important Prize thanks to his innovative work in understanding and managing the identity of Countries.

Last December Simon Anholt, speaker at the 2009 edition of TTG Incontri, was announced 2009 winner of the prestigious Nobels Colloquia Prize for Economics Leadership.
The Nobel Colloquia Event, now in its ninth edition, was born in 2000 from an idea by Giovanni Battista Vescovo and the Nobel Laureate Franco Modigliani.
Anholt, independent advisor for numerous governments, held two seminars about destination branding at the 2009 edition of TTG Incontri – TTI, where he gave a preview presentation of the new Nation Brand Index data.
In the Citation for Anholt’s award, the following achievements were noted: for his pioneering work in understanding and managing the identity and image of nations, cities and regions; and the impact of reputation on their prosperity and competitiveness.
Through the Nation Brand Index, an index purposely created in 2005, eac year Mr Anholt identifies the strengths and weaknesses of the different countries. His theory of Competitive Identity has radically altered the way many countries now plan and manage their domestic and foreign policy-making. Anholt’s core principle is that national reputation cannot be artificially constructed, only earned through consistent and effective contributions to the supranational issues that matter to people around the world.
World renowned economists who have been awarded in previous editions include: Edward de Bono, Richard Normann and Philip Kotler.

For infomation

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